THIS EVENT IS A WEBINAR.
Gain practical, useful information and insight about social media marketing.
Part 1: Optimising Social Pages
This part of the presentation will focus on the set up and optimisation of LinkedIn, Facebook and Instagram. Actionable tips and case studies will be utilised to demonstrate best practice.
LinkedIn: Optimising your personal profile
Facebook: Improving your business page set up
Instagram: How to develop your business profile
Part 2: Paid Social
Defining target audiences:
Discover the various ways in which you can target audiences on Facebook; location, age, interests, demographics.
Choosing the right types of objectives for different goals:
Awareness, consideration, conversions and the different formats that will work best with each goal.
Tracking your ads/campaigns:
Leveraging on the Insights feature on social media platforms to track your ROI and measure your performance. These insights can also be used to better understand your audiences and create relevant content.
How to combine both paid and organic content:
Discussion of the hybrid model and how to get the best out of both worlds.
Best practices and case studies:
Discover how other SMEs have leveraged on paid social content to their advantage from other parts of the world. Learn how to implement some of these strategies for your own business.
Part 3: Influencer Marketing
Taking you back to basics; what is influencer marketing and why your company should add influencers into your digital marketing strategy.
WHAT WILL YOU LEARN
WHO SHOULD ATTEND
Marketers, entrepreneurs start-ups and SMEs interested in learning how to make the most of social media, as well as teams who may be working with lean budgets.
Note: This event is a webinar and the link to this digital event will be issued to attendees the day prior.
Partner at AsiaWorks
Regional Digital Strategy Lead at 2Stallions Pte Ltd
Senior Trainer & Owner at Digital Direction
Senior Key Account Manager at Digital Business Lab