This is a past event. Registration is closed. View other British Chamber of Commerce Singapore events.

THIS EVENT IS A WEBINAR.


BACKGROUND INFORMATION

Gain practical, useful information and insight about social media marketing.


Part 1: Optimising Social Pages

This part of the presentation will focus on the set up and optimisation of LinkedIn, Facebook and Instagram. Actionable tips and case studies will be utilised to demonstrate best practice.


LinkedIn: Optimising your personal profile

Facebook: Improving your business page set up

Instagram: How to develop your business profile


Part 2: Paid Social

Defining target audiences: 

Discover the various ways in which you can target audiences on Facebook; location, age, interests, demographics.

Choosing the right types of objectives for different goals: 

Awareness, consideration, conversions and the different formats that will work best with each goal.

Tracking your ads/campaigns:

Leveraging on the Insights feature on social media platforms to track your ROI and measure your performance. These insights can also be used to better understand your audiences and create relevant content.

How to combine both paid and organic content:

Discussion of the hybrid model and how to get the best out of both worlds.

Best practices and case studies:

Discover how other SMEs have leveraged on paid social content to their advantage from other parts of the world. Learn how to implement some of these strategies for your own business.


Part 3: Influencer Marketing

Taking you back to basics; what is influencer marketing and why your company should add influencers into your digital marketing strategy.



WHAT WILL YOU LEARN

  • How to optimise your personal and professional profiles on LinkedIn, FaceBook and Instagram.
  • How to build a paid social media strategy for any budget
  • What is Influencer Marketing and why you should try it.


WHO SHOULD ATTEND

Marketers, entrepreneurs start-ups and SMEs interested in learning how to make the most of social media, as well as teams who may be working with lean budgets.


Note: This event is a webinar and the link to this digital event will be issued to attendees the day prior.

Partners

Location

WEBINAR
SINGAPORE
Singapore

See route

Contact us

For additional event or venue information, please email sabeena@britcham.org.sgYou can also reach us at +65 98576292