Adriaan is an Associate Director in Nielsen's Marketing Effectiveness center of excellence for the Asia Pacific region. The Nielsen Marketing Effectiveness team focuses on understanding and implementing the best methods for accurately isolating drivers of revenue and other KPIs. These results are used to deliver commercial insights on what drives growth, including media drivers. The team services a wide portfolio of clients, enabling them to make data driven decisions such as optimizing media budgets to increase their media's impact and return on investment.
Adriaan has over 10 years experience in research and data analytics. Within Nielsen he has lead both marketing and sales effectiveness solutions in advanced analytics working with a variety of different client businesses in terms of industry, size, and products.
Andrew Clark is a Video Content and Production Guru. He's also an award-winning producer, director and DP with over 20 years experience working on video content for the worlds leading brands, broadcasters, corporates and agencies. At AsiaWorks Singapore, a creative video agency with offices across APAC, Andrew leads a regional team, advising, strategising and capturing the essence of his client's stories on video. His knowledge and experience of the video production process in developing content that resonates and builds audiences will be useful to all who are interested in producing video content for their own organisations.
Tim is a data-driven, creative marketing expert. His experience in defining B2B & B2C marketing, dialogue and communication effectiveness has been gained over 25 years and brings together core disciplines spanning marketing strategy, data, technology, branding and content, in a transformative context.
Tim has worked with many leading international brands spanning sectors including Technology, Hospitality, Retail, Airline, Automotive, Insurance and Financial Services, both in Europe and Asia. He is focused on data-driven, creatively defined, customer dialogue solutions that grow and retain loyal and engaged customers.
Tim is the Founder and Managing Director of SEQUEBB, a dialogue marketing company based in Singapore, with offices in Hong Kong and London.